Genie in the bottle
The Genie in the bottle is out. She broke the bottle and released a flood of ideas (and problems, disruptions) to the market. These cells of disruption had been cooped up and percolating in a bottle of perceived limitations. We don’t have to look further than our “What if” thoughts of the past to see where they came from. Humanly speaking, we have a large appetite for curiousness. It makes sense then that we spend a lifetime to explore, think, write down, and sometimes (or not) take action on “what if” ideas. Ideas morph daily for most of us, some ideas are repeated, some ideas are just fleeting thoughts that escape our memory grasp simply by never writing them down. Like your brand, a bottle of “what if” ideas are precious and unique, like the millions of cells in our body. If written and stored, they are forever preserved for the moment to release them, at which point (like most cells) will multiply and divide. Ready or not,...
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